Curriculum

Initiate  ~  Accelerate  ~  Rejuvenate

 Your Speaking Business

LEARN

• Topic Development and Program Structure
  • Research & develop topics
  • Construct a keynote
  • Develop handouts
  • Craft introductions
  • Customize content
• Presentation Skills
  • Deliver authenticity
  • Use your voice and body strategically
    
  • Use humor and props effectively
• Storytelling
  • Connect with the audience
  • Master the energy of the story
• Sales & Marketing
  • Create high-impact marketing materials
  • Stand out from the crowd
  • Network profitably
  • Use social media appropriately
    
  • Maximize website impact
    
  • Develop marketing campaigns
  • Build a brand that fits
    
• Business Operations
  • Create a business plan
  • Design forms and contracts
  • Develop processes to support growth
    
  • Unlock technology
  • Manage time
  • Manage contacts
• Product Development
  • Repurpose content
  • Choose the right products
  • Evaluate publishing options
  • Understand copyrights & trademarks
  • Market and sell products profitably
    
• Share Your Expertise
  • Conduct radio and TV interviews
  • Be a sought-after guest
  • Work with bureaus
  • Build PR relationships

DO

• Work with microphones, audio recording and editing
• Create a product
• Deliver a presentation in front of an audience
• Deliver a presentation in front of a camera
• Create/refine your website
• Create/refine your one-sheet
• Create a business plan, contract and invoice
• Perform in a speaking showcase

SHARE

• Give -- and get -- accountability and encouragement, from a dedicated MasterMind group
  
• Network with peers, guides and mentors
• Feedback leads to completion
  

Download Detailed Schedule (PDF)